Out of 6 POPSTRAP colorways, Black has been the #1 bestseller every single week since launch. Why? Three reasons that go beyond "black goes with everything."
Reason 1: Maximum case contrast
The 40mm Swiss pocket-watch head from Swatch x AP has a brushed steel finish on the bezel. Black silicone creates the highest possible contrast against that bezel, making the watch face read clearly and the case lines pop. White is the second-best contrast. The other colors are visually softer.
Reason 2: Wardrobe versatility
Black silicone reads as either:
- Sport with gym wear, joggers, beach outfits
- Casual with jeans and a t-shirt
- Smart-casual with chinos and a button-down
- Edgy with all-black outfits
You can dress black silicone up further than people expect. With a navy blazer and gray trousers, it reads as intentional rather than sporty.
Reason 3: Aging gracefully
Black silicone hides scratches, sunscreen residue, and minor scuffs better than any other color. After 2 years of daily wear, a black POPSTRAP still looks new, while a white one shows visible wear. For people who want the watch to be invisible-but-elegant, black is the safe long-term play.
The styling rules for black silicone
- Match the buckle hardware to other metals in your outfit (gold/silver/black)
- Pair with cool tones (navy, gray, white) for a clean look
- Pair with warm tones (camel, brown, olive) for unexpected richness
- Avoid: head-to-toe black if you want the watch to be a focal point
When NOT to pick black
- If you already own 5 black accessories — try Blue @3 for character
- If you want the watch to read as joyful — try Yellow @3
- If you want the strap to be a conversation starter — black blends in too much
What we made
Black POPSTRAP uses a deep matte finish with the cage. Shore A 50 medical-grade silicone, made in France. Shop Black.