Every week we get the same message: "Does the watch come with it?" Short answer: no. Here is the long answer — what POPSTRAP is, what it is not, and why we do not bundle.
POPSTRAP is the strap-only upgrade for the Royal Pop, the Swatch × Audemars Piguet 40mm pocket-watch head you already own — we never resell the watch itself. Every Royal Pop owner walks in with the same expectation, and the answer is the same: bring your Royal Pop, leave with the cage.
What you get when you order POPSTRAP
One silicone strap. Premium silicone, cage-style, built around the 40mm Swiss pocket-watch head released by Swatch in May 2026. Six colorways: Black, White, Blue @3, Yellow @3, Green, Blue @12.
That is the entire box. Nothing else.
What you do not get
- The watch head itself
- The original Swatch strap (still in the box of your watch)
- Any branded accessories from Swatch, Audemars Piguet, or anyone else
What you need to already own
You need the 40mm Swiss pocket-watch head from Swatch, released in May 2026. If you have that exact reference, POPSTRAP clips around it perfectly. No tools required — the strap stretches over the head, the cage holds it in place.
If you have a different watch, POPSTRAP does not fit. We are not a universal strap.
Why we chose not to bundle
Three reasons:
- Independence. We are not a Swatch reseller and we are not affiliated with Audemars Piguet. Selling their products would create confusion.
- Inventory risk. Watch heads sell out in waves. We would be stuck managing returns and substitutions if Swatch stock fluctuates.
- Focus. We make one thing well: the strap. Bundling means becoming a watch shop. We are not.
Where to find the watch head
From Swatch directly, in their stores or online. Aftermarket pieces also exist on eBay, Chrono24, and watch forums.
Independent brand
POPSTRAP is not affiliated with, endorsed by, or connected to Audemars Piguet® or Swatch Group®. All trademarks belong to their respective owners. We make the strap. The strap only.