About POPSTRAP

POPSTRAP is an independent strap brand based in Paris. We design and manufacture one thing well: the silicone cage strap built for the 40mm Swiss pocket-watch head released by Swatch in May 2026.

Why we started

When the 40mm Swiss pocket-watch head was announced, we knew the stock strap would not last on most wrists. Heavy on the case, scratchy on the skin, replaceable but expensive at the OEM price. So we built the alternative: a silicone cage strap that fits perfectly, feels weightless, and costs less than a watch service.

What we make

POPSTRAP straps are silicone cage straps. The cage wraps fully around the watch case, leaving the entire dial visible from the side and creating a structural lock. No bar holes, no spring bars, no tools required. Six colorways: Black, White, Blue @3, Yellow @3, Green, Blue @12. All made in France from medical-grade silicone.

Independent brand

POPSTRAP is not affiliated with, endorsed by, or connected to Audemars Piguet® or Swatch Group®. We design and manufacture our strap independently. All trademarks belong to their respective owners. We make the strap. The strap only.

Made in France, end to end

The silicone, the tooling, the molding, the finishing, and the QC all happen in a small family-owned workshop in the Loiret region, south of Paris. The only thing that crosses a border is the kraft packaging from Italy. Read more about our workshop.

Closed editions

Each POPSTRAP drop is a closed edition. Once it is gone, we do not restock. Drop 02 is already in mold prep. Shop Drop 01 while it is still here.

Get in touch

Questions, partnerships, or just want to say hi? Contact us. We answer every email within 48 hours.